HPL Motors Privacy Statement

Last Updated: March 2023

Your privacy is important to us. This privacy statement explains what personal data HPL Motors collects from you, through our interactions with you and through our products, and how we use that data.

HPL Motors offers a wide range of products, from vehicle sales to additional products to help with the purchase of your vehicle and also additional products to assist with the running and maintenance of your vehicle.

Please read the product-specific details in this privacy statement, which provide additional information about some of HPL Motor’s products. This statement applies to HPL Motor’s interactions with you and the products listed below.

  1. Personal Data We Collect
  2. How We Use Personal Data
  3. Reasons We Share Personal Data
  4. How to Access & Control Your Personal Data
  5. Cookies & Similar Technologies

1) Personal Data That We Collect And Process

HPL Motors collects data to operate effectively and provide you the best experiences with our products. You provide some of this data directly, such as when you add your details to HPL Motor’s website or provide us with the details we require to facilitate your vehicle purchase, workshop visit, or administer your finance application. We do obtain some data from how you interact with our products by online, for example, using technologies like cookies, we may also obtain some data from third parties.

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2) How We Use Personal Data

HPL Motors uses the data we collect to operate our business and provide you the products we offer, which includes using data to improve our products and personalise your experiences. We also may use the data to communicate with you, for example, informing you about your purchases and product information.

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3) Reasons We Share Personal Data

We share your personal data with your consent or as necessary to complete any transaction or provide any product you have requested. We also share data with vendors working on our behalf; when required by law or to respond to legal process; to protect our customers; to maintain the security of our products; and to protect the rights or property of HPL Motors.

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4) How to Access & Control Your Personal Data

Your data is held on either a secure data cloud, or in written instances a secure location on site. This data is held until we feel we no longer have a legitimate interest in it. If we decide to delete your data we will either delete it from the secure cloud, or use our secure data recycling team to dispose of any hard copies.

When making an enquiry or purchase from HPL Motors you will have chosen how and when we can contact you. You can review and change this at any time by advising us in the change in your preferences. Your records will then be updated.

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5) Cookies & Similar Technologies

HPL Motors uses cookies (small text files placed on your device) and similar technologies to provide our websites to help collect data. Cookies allow us, among other things, to store your preferences and settings; enable you to sign-in; combat fraud; and analyse how our websites and online services are performing.

You have a variety of tools to control cookies, web beacons and similar technologies, including browser controls to block and delete cookies and controls from some third-party analytics service providers to opt out of data collection through web beacons and similar technologies. Your browser and other choices may impact your experiences with our products.

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Cookie Banner & Cookie Policy

Cookie Banner:

HPL Motors uses cookies to deliver superior functionality and to enhance your experience of our websites – to see our full cookie policy click here.

Cookie Policy

HPL Motors is committed to protecting you and any data (anonymous or otherwise) that we collect about you online. This section tells you how we use cookies, why, and how this allows us to improve our service. It also tells you how you can manage what cookies are stored on your device. We call it our Cookies Policy.

By using our websites (through any device) you agree that this Cookies Policy applies to that use in addition to any other terms and conditions which may apply.

We reserve the right to make changes to our Cookies Policy. Any changes will appear here and become effective immediately. Your continued use of our websites is taken as meaning that you agree to such changes.


We have created a cookie tool so that you can easily choose which cookies you are happy for us to use, and the level of consent you want to give. You can then disable certain types of cookies and, by choosing your personal settings, you give us consent to use the cookies you haven't disabled.

If you enter www.hplmotors.co.uk but choose not to alter the cookie settings, we will take this to mean that you are happy with the default settings (which allow all types of cookies to be used).

However, if you prefer not to allow the use of cookies altogether, you can change the configuration of your browser to either warn you when you receive a cookie, or to automatically reject them.

You may find that disabling cookies means certain areas of the site do not function correctly and we cannot guarantee access to all the services we provide through our website. Also, if you delete all of your cookies, or use a different device to access our website, you may have to choose your preferences again.

To find more about cookies, including how to see what cookies have been set and how to manage and delete them, please visit www.allaboutcookies.org.

Facebook Pixel

Our website utilizes the Pixel service of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). Facebook pixel is a tiny piece of Java script code that we have incorporated into each of our web pages. This piece of code provides a series of functions for transmitting application-specific events and user-defined data to Facebook.

We use custom audience pixels to record information about the way visitors use our website. For this reason, each of our web pages contains a custom audience pixel. This pixel records information about the user’s browser session, which it sends to Facebook, along with a hashed version of the Facebook ID and the URL viewed.

Every Facebook user has a unique, device-independent Facebook ID that allows us to address and recognise users across a range of devices using the Facebook social network, so that we can address our visitors for marketing campaigns using Facebook ads.

The user information will be deleted after 90 days, until the user visits our website again. “Custom Audience from Your Website” respects your privacy. Thus, no personal information about individual visitors to this website will be disclosed to any outside party, and we can only advertise to website customer target groups in a targeted way once the customer target group has reached a critical mass.

This makes it impossible for us to discover the identity of individual visitors. We are informing you on this matter according to our information at this time. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s Data Use Policy found under: https://www.facebook.com/about/privacy/.

Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.

Please click here if you would like to revoke your permission: https://www.facebook.com/ads/website_custom_audiences/

Consent V2 - EEA/UK

You may or may not be aware of the latest tracking changes, starting in March 2024, Consent Mode will become mandatory for all advertisers operating in the EEA/UK and wanting to use all of Google’s GMP advertising features

Google Consent Mode was developed in order to allow for the measuring of conversions and gathering of website insights, whilst respecting a visitor's cookie consent choices. If a user does not consent to a website’s cookie policy – Google Consent Mode allows a website to recover lost conversions by filling in the gap in data using modelling.

Google Consent Mode v2 permits the use of data modelling to support remarketing and ad personalisation, thereby improving campaign performance, in a compliant manner. Those who choose not to implement GCM v2 by March 2024 will be unable to gather any data related to new UK or EEA users via Google advertising platforms, such as Google Ads and Analytics.

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